Monday, May 18, 2020

#1 Rule for giving advice to women

#1 Rule for giving advice to women Black people should not wear hoodies. Thats one way to deal with the problem of people shooting black people. Maybe not the best. Who even knows. I have a friend who is white, married to a black guy and they have two sons, who, as you can guess, count as black in this country. Even she has no idea how to teach black boys to avoid getting shot. This makes sense.  But I am mystified when  I see that the Global Summit for Women this year was all men. That’s the picture, up there. TechCrunch, gospel of the tech sector,  knows they have to put women in charge of telling women to have big careers, so  Alexia Tsotsi takes up the torch, but she has no kids. Kleiner Perkins, top-tier venture capital firm,  understands the rule that men can’t tell women how to balance work and kids, so they put  Juliet de Baubigny up to the task, but she is telling women launch  startups and have kids even though shes never launched her own  startup. (And, if she did such a good job of doing her job and her family, how do we explain that  she just got a divorce?) Another thing:  I dont want to hear from any women with newborns telling me theyre doing a fine job having kids and a big career. Because newsflash: You need  millions of dollars to make a newborn and a startup work together if youre a woman. For some women the conflict between work and kids hits while the baby is growing inside them. They quit work. (At such high rates that Sheryl Sandberg has taken time to reprimand them: Don’t leave before you leave.) For some men it’s when they take paternity leave. Like my cousin Michael Roston, who has never told me he can be on my blog, but since he’s maybe a public figure, I think I can write about him without permission. Michael works at the New York Times  which means hes a media rock star,  but  not in  my family where so many people work in big media that  my next start-up should  be me quitting my blog to start selling tickets to PR firms to come to our family Thanksgiving. Anyway, the New York Times is recognizing that they are not as cool as Reddit or Buzzfeed, so they are going to have to compete on old-school, baby boomer terms: Benefits. And luckily, even though Gen X thinks benefits are paternalistic, Gen X wants to leave work on time to be with their kids before bed, and Michael is a Gen-Xer. I knew Michaels  paternity leave started when I got calls from him at irregular times of day. Every day. Because taking care of a baby is a lethal mix of insanely boring and insanely important. If only it were just one. Well, but then if it were just one then it would be like going to work. So I’d be more willing to take advice from Michael about how to have a career and a kid than I would any of those women listed above. But then again, let me tell you about my friend, Alison, who is in marketing  and definitely does not want to appear on this blog because all PR is good PR except for if its about not being able to deal with your kids. (So I changed her name.) Alison  works at  company that is positively great for moms with kids. It’s filled with women who are doing itits not like anyone is doing it like Sheryl Sandberg who has found some fairy dust  equation to give up nothing but each woman at Alisons  firm is making the compromises she chooses. Which is really what women want to be able to do. And Alison and I talk about how to figure out who is giving up what, because every woman who keeps a big career gives up something else. We need advice about which compromises might work. Which things can we give up? We don’t have a clear answer, but we are trying, right? But the only women  who will talk about  how to have a big career and have kids are women who are not really doing it: either they are giving up their kids, or giving up their marriage, or they are in fantasy land telling us that when they have kids they will be able to do it just fine. I am going to cite research that I don’t have but I wish I had, that says that 80% of women who do not have kids think they have a satisfactory solution for kids and work. And 100% of women with kids over the age of 10 say they do not have a satisfactory solution. Why? Because when your kids can poke you on your soft spot, you can’t hide. Kids know when you pick work over them. They say it. Kids know how to pull at your strings: “All the other moms were there except you.” Kids start learning early on that moms experience guilt at a much more visceral level than dads, so the kids don’t bother with the dad. It’s a DNA thing here, and if you don’t know that I’m right, you live under a rock. (Even moms who have stay-at-home husbands care more about the little things than the dads do. It’s just that the moms would never say that because it only serves to undermine the agreement they worked out with their husbands.) So as I was saying, Alison  is torn about work. It’s hard for her to go to work. It bugs me that Alison made me change her  name, but the truth is that any woman would: talking about the pull of parenting  is career suicide, which means there is little real discourse on the topic. And what were left with is  women writing about how  women should have big careers when they have kids. Sheryl Sandberg can hold herself up as a grand role model when she tells women to keep working in high-powered careers after kids. Juliet  can be a spokesperson for the (extremely male dominated) venture capital community  by saying that she is successful because she didnt scale back her career. And Kleiner Perkins supports this! Hooray women! And dont worry about that divorce! All these women who are currently working really hard are telling other women with kids to work really hard. And the majority of women with kids will say privately that they want part-time jobs  but no one can speak publicly until they capitulate. Which means we have skewed media. A one-sided conversation, at best. But the big thing is that the majority of women are not represented in the conversation. If you give advice to women, talk about something you know. Lets stop  stop publishing women who don’t have kids telling women who do have kids that they shouldn’t give up. Don’t give in! Be strong! Take your place at the table! We should stop having billionaire women telling normal women that they can do a startup. Just like me! Take the kids to work! Build an indoor playground! And I dont want to hear any more women with a one-year-old telling me she can do a startup with a five-year-old. Its night and day. Find me one woman who has two kids over five and runs her own venture-backed startup who does not say it’s nearly impossible. Actually, wait. I’ll tell you what it looks like. A startup is a race. You get money and you run as fast as you can. Everything is lickety split. But here’s what it looks like when you have kids: slow motion. Juliets  article came out a month ago. The responses came out days later. Sometimes hours later. My response is two months later. You know why? Because I have kids and a startup and I’m moving in slow motion. Kleiner Perkins would never really want to fund me. I’d return their phone calls late. After the call to the cello teacher and the dance teacher, and the nanny, and the Hebrew tutor. Because you have to give up something to get something, and Kleiner doesn’t want to hear theyre behind a long line of household chores. So Kleiner’s branching out to get more female founders. By telling them how to live their lives. Next up: Kleiner’s all-white boys club telling black men how to not get shot. And you know something? Don’t wear a hoodie is about as useful as Juliets  admonition to put off having kids. It’s short-term thinking that does nothing to make the world a better place.

Friday, May 15, 2020

Im a CMO But I Need Help Writing My Executive Resume - Executive Career Brandâ„¢

Im a CMO But I Need Help Writing My Executive Resume I’ve heard this statement, or variations, many times from prospective Chief Marketing Officer clients. As seasoned marketing experts, they know how to brand, position and market their companies products. But theyre not so good at writing their resume, a personal marketing  document. They’re frustrated, and sometimes ashamed, that they have a hard time meeting this challenge. They’ve made a stab at it, and have used their home-grown resume. But it’s just not hitting the mark. They’re not getting interviews. They know the value they have to offer, but arent very good at communicating it in their resume to get the attention they deserve. To be fair, all of this is very new to them. Most have never needed a resume, as they progressed through their careers. They were in demand by recruiters, or their networks helped them easily slide from one job to the next. Or, it’s been more than 5 years since they’ve had to look for a job, so they have no experience with the new world of executive job search. I reassure them that they’re not alone in having trouble writing their own resume. Most people find it difficult to distance themselves enough to objectively assess and strategically position themselves. And, because most also don’t understand today’s resume strategy, they don’t know how it should look, what to include, what to exclude and what to highlight. I  discuss with them  how job search has changed in just the past few years, and that, although resumes are still very important, these days their resume may not be their first introduction to the people they need to attract. Most recruiters and hiring decision-makers source and assess candidates by what they find in online searches of candidates’ names and relevant keywords that lead them to job seekers. These hiring professionals probably know about them well before a resume is exchanged, unless the candidate has little or no online presence and is basically invisible. I also stress that, since these people search first, before using other search engines (Google, Bing, Yahoo, etc.) when they’re sourcing and vetting candidates, they’d better be there too, with online profiles that provide supporting evidence. I tell them that they’ll still need a resume as they’re networking, and at some point in the hiring process. As they pull together information for their resume, they should keep in mind that they’ll need to spread this information out across their other career marketing communications â€" executive biography, case studies, other documents, profile and other online career materials. Here are some of the reasons these CMOs’ resumes aren’t working: 1.   They fail to position themselves as the best hiring choice for their target employers. They’re trying to appeal to various types of employers and industries, so their resume is too generic, and doesn’t hit home with anyone. 2.   They don’t understand how personal branding will differentiate them and generate chemistry for them as a good-fit candidate. There’s no personality evident. The summary at the top of the resume could fit just about any CMO. Sameness doesn’t sell a candidate these days. Differentiation does. 3.   They fail to capture attention above the fold. The top quarter or third of their resume doesn’t stand on its own as their calling card. If  they dont get the readers attention within 10 to 15 seconds, theyve probably sabotaged their chance. 4.   Theyve loaded their resume with anemic, brand-diluting phrases. 5.   (Even worse than the above) They copy content from resume samples published online. I’ve actually been sent resumes by CMOs that contained large chunks of information copied from resume samples on my own websites. 6.   They try to cram every bit of their career history into a 2 page resume. Theyve heard that they cant go over 2 pages, but visual appeal is important. Too much information on the page, in a tiny font size, and without enough white space, sacrifices readability and can dissuade readers from paying any attention to the content. 7.   Their resume contains grammatical errors and typos. An obvious one, but surprisingly prevalent. They’ll sometimes bounce back and forth from first person to third person voice. Typos are unacceptable and reflect badly on candidates. I often see misspellings of the person’s job title. Manger for Manager shows up often. 8.   They try to impress with dizzying formatting. The look is not clean, doesn’t entice the reader, and may even give them a headache. Avoid using more than 2 different fonts â€" one for headings, another for the content. Don’t use underlining, unless you’re including a hyperlink. Avoid too much bolding, italicizing and capitalizing. Related posts: How to Write An Irresistible C-level Executive Resume in 10 Steps What NOT To Put in Your C-level Executive Resume Top 10 Executive Resume Branding Tips photo by marc falardeau 00 0

Monday, May 11, 2020

Lessons from the Baseball Field

Lessons from the Baseball Field In two short hours, I learned a lot yesterday about life. It all happened while at the baseball field. I had our afternoon all planned out.One game at 1 pm. I double-checked the schedule that morning just to be sure.My youngest didnt have a t-ball game, I was sure.We would all go to the field and watch the game. Water bottles, check. Mitts, check. Hats and uniforms, check. Cleats, check. In the car on time, check. Shortly after the game started I ran into a mom and her son. She said to me Weve got a game a 1:30 right?. For some reason I thought she was talking about the 1:00 game and replied Yep. And thought nothing more of it. Lesson 1: Having a plan doesnt mean itll work out Stay calm. Even the best laid out plans are interrupt-able. We didnt have the uniform, cleats, or mitt for my sons 1:30 game and it wasnt until 1:25 that we realized that there was a game. Thank goodness for the staying calm under pressure attitude of my husband, who came to the rescue. Lesson 2: Dont miss the signs If I had been paying attention to what was being said by that mom at the time she spoke with me, I would have been able to take faster action. Also, in hindsight, I had seen my sons coach when we arrived at the field, but my mind was focused on my plan, not the situation. Be open to changing your direction. Lesson 3: If you dont know the rules, you cant break them Watching kids play baseball is wonderful. My older son played catcher and didnt catch a single pitch. In fact, I dont think he even knew he was supposed to. The ball would miss his mitt and he would just wait for the next ball to come. He didnt try to pick up the balls that were rolling around the batters feet. The coach did. I am pretty sure, in his mind, he was doing what he should do- squat behind the plate. It didnt bother him one bit that he wasnt doing the other things. He didnt know and I guess no-one had told him. Lesson 4: Do what you love and the money will follow From the bleachers, the mom of an assistant coach (teenager) was talking about his summer jobs. This assistant coach loved being outside. He didnt want to work a cash register indoors. Besides the lawn mowing and gardening odd jobs he did in his neighborhood, he had talked to a landscaper.His mom said that he wanted to get in with a landscaping firm now, so that after he had completed his schooling, he would already have a foot in the door with them. Lesson 5: Have fun With all the chaos and mishaps, both my boys had a great day. They fielded some good balls, whacked a couple of balls into the outfield andnurtured some friendships. We cheered each other on, laughed and had fun. These 5 lessons are what life is all about. They are also transferable to your job search which it absolutely why I wrote this story.

Friday, May 8, 2020

Data Science Resume Writing is Essential to Getting the Job You Want

Data Science Resume Writing is Essential to Getting the Job You WantThe subject of data science is a hot topic, not only in the job market but on the internet as well. If you want to get an edge in your resume writing then you need to know the basics. If you have a decent amount of information on this subject then you will be able to write a good resume which is not only concise, but it also tells the employer exactly what the job requires.Data science, like all other careers, needs to be carefully researched before they are used. The requirements for this type of career vary greatly from one organization to another. In some cases they require a strong understanding of statistics themselves. They also require a good deal of practical experience in this field and they may require an interview.The information on the job listings can vary depending on the requirements of the organization, but one thing that is common among them is that they need statistical analysis done on their data. You need to be able to demonstrate your ability to do this through a data science resume writing that not only shows you have some degree of statistical knowledge, but that you can use this to help inform and create solutions to real-world problems.Your data science resume writing must also include some concrete examples of your past work. This allows the employer to see exactly what you have done in the past in order to understand how you can contribute to the organization.In addition to being specific, you must also be specific when describing the types of data science jobs you have applied for. The job posting should include the title, the type of organization and the department that you were applying for.Some data science resume writing is very generic, yet this may not be your best option if you are applying for the position of a project manager. Make sure that you can describe exactly what you have done for a project that was assigned to you and that you can provide some docum entation about your experiences. You will want to make your resume stand out from the rest and if you can add something to it, then you should.There are many ways to use data science resume writing to your advantage. You can focus on a specific data analysis, or you can give examples of projects that you have worked on that can help to boost your credibility and make your application more appealing. However you do it, it is important to make sure that you are using the methodologies that you learned in college, especially if you are applying for a position that requires a degree.The future of data science is still in question, but as long as there are professionals out there who can make it work, there will always be a place for them. By using this resume writing strategy, you will be able to see your job applications as having more chance of success.

Sunday, April 26, 2020

Writing the Best Resume Tips - To Come Up With the Best Resume

Writing the Best Resume Tips - To Come Up With the Best ResumeIn order to write the best resume, the applicant should not limit himself in writing only about his educational and other achievements. Rather, he should concentrate on building upon the accomplishments and talents of those talents and skills that are exhibited in his resume. In order to come up with these ideas, he must analyze how he has excelled, and what skills and abilities he has acquired.Professional resume writers suggest that the applicant should create a list of the skills and talents that he feels are important for success. A person who has a knack for learning new things and being open to changes will surely feel that the trait of flexibility is an asset. Thus, it is a good idea to highlight the skills and abilities that these people possess.These can be conveyed by writing about the skills that he has acquired by being open to change. A professional resume writer may also highlight the qualities and talents th at he feels are essential for any type of position that he is seeking. A person who excels in statistics or math will certainly value a particular skill in this area. He should list a skill that he feels would be helpful in his career, even if he does not have the skill itself.Of course, any person interested in a new career would be more than willing to talk about his skill or talent that he has in the field. The fact is that most employers and recruiters are looking for individuals who show initiative and possess certain qualities in their job performance. Even if an applicant can successfully cover his weaknesses, it will still be important to build upon these. For example, an individual who has taken a great interest in studying and has impressed his academic advisor with his good grades may be considered one of the top candidates.However, the best way to look at it is to look at it from the point of view of how one can build upon these attributes. People generally know that lea rning and understanding are two of the most important traits that they need to have. Thus, one can discuss the benefits that he derived from his education, and how he has been able to use these to build upon his other skills. It would be best if he was able to come up with a summary of what these were.Many factors go into deciding upon which candidate to hire. Among these factors, the time spent in working in an organization is an important criterion. An applicant who works very hard and gets many jobs offered by different organizations should be favored. However, time spent in preparing resumes and in interviewing a potential employer should not be overlooked. In fact, it is of the utmost importance.Thus, it would be well worth the effort to do some research on the Internet in order to come up with some resume tips that will help one get noticed in the first page of the job listings. It is also important to note that in order to meet deadlines, you need to be prepared. With all the se tips in hand, you can confidently make your resume stand out among the rest.

Friday, April 17, 2020

New Ideas Into Do References Go on a Resume Never Before Revealed

New Ideas Into Do References Go on a Resume Never Before Revealed The Fundamentals of Do References Go on a Resume Revealed Indeed, you must ask a permission to use someone for a reference first. The customary method to present your references is on another sheet of paper at the conclusion of the very first interview. Ask permission every time you want to include your private reference. When you first think about somebody to use as a reference for a work program, you must ask their permission not just to use and give out their contact info but directly if they'd be in a position to supply a reference as some individuals may prefer not to. For most job applications you won't need to incorporate any references with your resume. Now that you're schooled on the best way to list reference on a resume, know your resumeand your referencesmay have to be altered slightly as you make an application for different jobs. References can make or break your odds of landing work, so be caut ious about who you suggest prospective employers call to find out more about you. Most often you'll need to be in a position to provide three strong references to an employer when applying for work. References can boost your work application in a huge way. THE ANSWER References are an essential portion of the interview procedure. You may also indicate whether any of the references should be reached at times aside from regular business hours. In other words, a reference is an individual, possibly a former employer, teacher or just a co-worker or friend that is ready to vouch for all the great abilities and achievements you laid out so beautifully on your resume. Your references could make or break your odds of landing work, so make sure to decide on the best people to talk for your benefit. Personal references play a considerable role when you're looking for the position that necessitates trust. Only submit your references if you're asked to. Make certain you list three or more references. Hence, references cannot be provided by any person. Personal References Personal references are expected to attest the grade of the individual's in general character.

Sunday, April 12, 2020

Career Comics Funny Caption Contest #16 - Work It Daily

Career Comics Funny Caption Contest #16 - Work It Daily PLEASE NOTE: This contest is officially over. The comment section was print screened and the winner was notified by e-mail. Any additional votes will not be counted. Do you think you're funny? Prove it! In the comment section below, write out the funniest caption you can think of for the picture on the right. Whoever has the most votes by 11:59 PM ET on Wednesday, May 11 will win! How to Enter 1. Look at the picture and think of a funny caption for it. 2. Type your winning caption into the comment section below. Don't forget to use a valid e-mail address when entering your name on the comment platform so we can contact you if you win! 3. Hit the 'Like' button on your comment. That's one vote. Hurray! Now, show your funny caption to all your friends and tell them to 'Like' your comment, too. Why You Should Play The winner will receive the following: FREE half-hour of personal career coaching with CAREEREALISM.com Founder, J.T. O'Donnell [Value = $75] FREE PDF copy of J.T.'s book [Value = $9.95] More friends [Priceless] Rule: No swearing or inappropriate humor. Basically, you can be funny but not really funny. Hint: Use your social media accounts (Facebook, Twitter, LinkedIn) to ask for votes. That way, all your friends will know how funny you are. Disclaimer: We cannot guarantee you will make more friends from your participation in this contest. Photo credit: Shutterstock Have you joined our career growth club?Join Us Today!